In News |

January 11, 2024

‘Helping Nature Count’ Campaign Launches

Map Impact, the pioneering environmental data products provider, has launched the campaign ‘Helping Nature Count’ with a focussed offer to England’s Local Authorities. The Bristol based business recently announced the launch of its innovative BiodiversityView product, which provides remote, on-demand and consistent coverage of land habitats and their prevailing conditions across the whole country. This approach supports the wide range of environmental protection and restoration initiatives that Local Authorities have been mandated to oversee, co-ordinate, and enforce. These activities are often underpinned by performance targets and require monitoring into the future to manage progress.

In acknowledging the crucial role that Local Authorities undertake, Map Impact has focussed on two immediate areas of support – Local Nature Recovery Strategy (LNRS) and Biodiversity Net Gain (BNG) – where BiodiversityView can provide valuable insight and information to decision makers involved in these processes at local and regional level. An attractive launch offer has been created for the 48 responsible body authorities who are crafting LNRS strategies, alongside a further offer for Local Authorities seeking BNG baseline site condition assessments.

Commenting on the ‘Helping Nature Count’ campaign launch Richard Flemmings, CEO Map Impact, said “We recognised the need for a national holistic approach to achieve a consistent understanding of habitat condition. In developing BiodiversityView we have assessed every 50 metres of land habitat across England.  Whilst initial demand will come from English Local Authorities, the devolved Governments will require similar outputs and we are ready to support them.” 

Steve Keohane, CCO Map Impact, commented “BiodiversityView will support many planned nature improvement projects where data and mapping information is required. However, we have recognised the specific short-term needs around LNRS and BNG, where Local Authorities have been challenged to have the necessary processes and outputs in place. BiodiversityView is available immediately and we have created specific commercial offers to encourage early use and break down barriers to adoption and access.”